bandwagon(noun). a large ornate wagon for carrying a musical band. You mustn't get swayed by what others do or tell you to do, and mustn't jump on the bandwagon. You must stand with your own values, confidently, and without fluttering, even though you have to stand alone - because you are the...Marketing is the big picture of how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive Advertising is a subset of marketing, which is the umbrella term for communicating with your audience.
Research on the "Bandwagon effect" shows that people truly are ‘herd animals’. The Bandwagon phenomenon describes people’s tendency to conform to a group. Some proven methods, such as social proof, testimonials, and client cases, effectively play into this ‘Bandwagon effect’.